Hey, there :)
I’m Paola Rosa, but you can call me Lola, a Brazilian graphic designer and illustrator passionate about creating visually compelling brand identities. I’m currently a senior designer at a Brazilian multinational, focusing on packaging design and helping shape products that truly connect with consumers. My work also includes: packaging design, branding, key visuals, marketing campaigns, illustrations, and catalogs. I bring ideas to life across digital and print media, always aiming for design that connects, communicates, and inspires.
Beyond my professional work, I run @meusmonstros, a personal illustration project where I explore experimental art and express emotions through blackwork style drawings. I love coffee, animations, and discovering new cultures, especially through food. I lived in South Korea for a year on a government scholarship at Hanyang University, an experience I cherish deeply (and yes, I miss my daily kimchi). At home, I share life with my two cats, Luci and Tommy, who often join my video meetings. Welcome to my portfolio, and feel free to reach out if you’d like to chat!
Services
Branding
I specialize in creating cohesive brand identities that capture a brand’s essence across all platforms. With experience in branding projects for brands like Bettanin, Bettech, Lecieza, Noviça, Esfrebom, and others, I lead the design process from logo creation to packaging and in-store visuals, ensuring every element reflects each brand's unique personality and values.
Research
I conduct market research to understand where brands stand and how they can differentiate from competitors. This includes analyzing similar brands, identifying unique selling points, and researching target audiences to gain insights into customer behavior. I also collect data to validate design strategies, ensuring they are aligned with market needs and trends. Additionally, I stay ahead of emerging trends to help brands stay relevant and competitive, providing strategic insights that drive successful design solutions.
Art directing
As an art director, I have led and collaborated with creative teams across diverse industries, including advertising, e-commerce, and a wide range of brands. I specialize in crafting cohesive, memorable visuals that reflect each brand’s identity, ensuring consistency across digital, print, and in-store experiences. My experience in collaborative environments has enhanced my ability to develop clear, engaging visual messages that resonate with audiences and amplify each brand’s unique voice.
Illustration
I specialize in both traditional and digital illustration, with a personal preference for blackwork. However, I’ve also created illustrations for advertising campaigns and brands in various styles, including vector designs. My versatility allows me to adapt to different artistic needs, delivering illustrations that are visually striking and align with the project’s goals.