Hey, there :)
My name is Paola Rosa, Lola for shorter, I am a Brazilian graphic designer and illustrator with a passion for creating visually compelling brand identities. Currently, I work as the lead designer at a Brazilian multinational, where I focus primarily on packaging design, playing a key role in shaping the look and feel of products that resonate with consumers.
In addition to packaging, I also design window displays and exhibition stands for events, ensuring they capture the essence of the brand in engaging and interactive ways. I’m responsible for developing wayfinding systems for the company and its stores, enhancing the user experience and creating intuitive navigation. My work also includes creating dynamic campaigns, producing illustrations that complement both products and marketing efforts, designing catalogs for the company’s brands. I work across various platforms, bringing ideas to life in both digital and print media, always striving for design that connects, communicates, and inspires.
As a creative individual constantly seeking to refine my illustration skills, I also run my personal project, @meusmonstros, where I present experimental art pieces through illustrations. This project allows me to explore new techniques and express emotions in a unique artistic form.
I love coffee, animations, and learning about different cultures—especially when it involves discovering new flavors in food. I lived in South Korea for a little over a year on a scholarship from the Brazilian government to study at Hanyang University. It was an unforgettable experience that I hold dear in my heart. Needless to say, I miss my daily kimchi!
It’s also important to mention that I have two cats, Luci (2 years old baby black cat) and Tommy (the grampa, a 14 years old white cat), who always make sure to join my video meetings. I’ve tried my hand at all sorts of dances, including ballroom dance, though I wouldn’t call myself an expert. But hey, the important thing is not to give up, right?
And if you’ve made it this far, welcome to my portfolio!
Feel free to get in touch if you'd like to chat :)
Services
Branding
I specialize in creating cohesive brand identities that capture a brand’s essence across all platforms. With experience in branding projects for brands like Bettanin, Bettech, Lecieza, Noviça, Esfrebom, and others, I lead the design process from logo creation to packaging and in-store visuals, ensuring every element reflects each brand's unique personality and values.
Research
I conduct market research to understand where brands stand and how they can differentiate from competitors. This includes analyzing similar brands, identifying unique selling points, and researching target audiences to gain insights into customer behavior. I also collect data to validate design strategies, ensuring they are aligned with market needs and trends. Additionally, I stay ahead of emerging trends to help brands stay relevant and competitive, providing strategic insights that drive successful design solutions.
Art directing
As an art director, I have led and collaborated with creative teams across diverse industries, including advertising, e-commerce, and a wide range of brands. I specialize in crafting cohesive, memorable visuals that reflect each brand’s identity, ensuring consistency across digital, print, and in-store experiences. My experience in collaborative environments has enhanced my ability to develop clear, engaging visual messages that resonate with audiences and amplify each brand’s unique voice.
Illustration
I specialize in both traditional and digital illustration, with a personal preference for blackwork. However, I’ve also created illustrations for advertising campaigns and brands in various styles, including vector designs. My versatility allows me to adapt to different artistic needs, delivering illustrations that are visually striking and align with the project’s goals.