Hey, there :)

I'm Paola Rosa, but everyone calls me Lola, a Brazilian graphic designer and illustrator with a passion for creating brand identities that actually mean something.

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I work as a senior designer at a Brazilian multinational, where I focus on packaging design and help shape products that truly connect with consumers. I also manage my design team, leading projects and mentoring junior designers. My work spans packaging, branding, key visuals, marketing campaigns, illustrations, and catalogs. I love working across both digital and print, always chasing that sweet spot where design connects, communicates, and inspires.

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Outside of client work, I run @meusmonstros, a personal illustration project where I get to be a little more experimental. It's my space to explore emotions through blackwork-style drawings, no briefs, no deadlines, just art.

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When I'm not designing, you'll probably find me with a coffee in hand, deep in an animation binge, playing stardew valley or exploring new cultures through food, my favorite way to travel, honestly. Speaking of which, I spent a year living in South Korea on a government scholarship at Hanyang University, an experience I cherish deeply (and yes, I still miss my daily kimchi). At home, I share life with my also-designer boyfriend (that's right, we breathe design in this house) and my two cats, Luci and Tommy, who love to check on my video calls.

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Welcome to my portfolio, and feel free to reach out if you'd like to chat!