Frango Rôti

The branding project for Frango Rôti, a fried chicken restaurant in Manaus - Brazil, was an exciting opportunity to craft a distinctive visual identity that would capture the essence of the restaurant's offerings. The design concept for the logo revolved around creatively stylizing the typography to form the shape of a chicken. This approach allowed the logo to visually communicate the brand’s core product in an intuitive and playful way. The color palette was intentionally warm, with rich yellows and reds, reminiscent of golden-brown fried chicken, to evoke feelings of flavor and comfort. The bold yet simple design ensured the logo remained versatile and easily recognizable across different applications, whether on signage, packaging, or digital media.