Catalog | Bettanin 2023

In 2023, I had the opportunity to design the product catalog for Bettanin, a major player in the household products industry in Brazil. My role encompassed creating a visually engaging and functional layout that aligns with the brand’s identity and enhances user experience. I structured the catalog through a clean, user-friendly grid and developed unique opening pages for each category to facilitate easy navigation. Each chapter is color-coded according to the specific brand, providing clear visual segmentation and making it easier for readers to locate product lines. The design prioritized consistency and clarity, ensuring that Bettanin’s diverse range of products were showcased with a cohesive aesthetic. Additionally, I carefully selected colors, typography, and images that reflect the brand’s vibrant spirit while maintaining a professional tone suited for the target audience. This project involved close collaboration with the marketing and product teams, as well as oversight of the print production process, ensuring that the final output met Bettanin’s standards for quality and brand representation.